Vimeo is one of many tech companies to conduct a series of downsizing efforts amid fears that the US is facing a recession. Anjali Sud is the CEO of Vimeo, a company bringing professional-quality video to a diverse, global community of more than 280 million people. Vimeo went public on the New York Stock Exchange in May 2021. Why you should listen CEO since July 2017, Anjali Sud led Vimeo through a significant business transformation and took the company public in 2021. KT: We’re 10-plus years into the ad-supported online video space, where You-Tube is clearly the front-runner in that, Facebook is going to be a major force in that and others are dipping their cup into the migrating stream of dollars coming from offline to online.Īnd you’ve got the major OTT services like Netflix, Hulu or Amazon.The company's main business is software as a service that makes it easier for the average person to create and distribute video content it's recently been shifting to big corporate clients like Gap, Nike, and Expedia and away from its role as a YouTube alternative. We believe that there’s going to be a flourishing world of niche channels that will be reaching their audiences with premium, paid, ad-free services though open platforms, and that is the home and the platform that Vimeo is building. NTV: What kind of interest do you have in providing a virtual reality or 360 video capability to your platform? We want Vimeo to be the HBO phase of online video. KT: We are tracking VR and 360 very closely. It is something we’ve worked on here in our skunkworks, where we’ve been testing prototype versions. For us, it’s always about a balancing act of when there’s early interest in something versus when we think it’s really ready for primetime. How do you view this-as competitive or complementary to what you’re doing at Vimeo? NTV: Amazon just introduced Amazon Video Direct, a self-service platform for content creators. KT: Amazon is an incredible platform and a formidable force. ![]() Seeing them opening up only demonstrates our point and our belief that creators are going to want to go direct to their audiences and they’re going to want to offer premium paid experiences. qa vimeo ceo anjali sud ott Q&A: Vimeo CEO Anjali Sud on how the company is helping large and small companies use video, its growing OTT business of making TV apps for creators, and more Today on Decoder I’m talking to Anjali Sud, the CEO of Vimeo. The key differences are that Amazon is still only available in five markets where Vimeo is a truly global platform. ![]() ![]() We have sales in over 200 markets and territories. Vimeo is the web's most supportive community of video creators, and this is the unofficial subreddit for it Press J to jump to the feed. ![]() Our revenue share is still much more creator-friendly. Anjali Sud CEO of Vimeo New York, New York, United States 274K followers 500+ connections Join to follow Vimeo Harvard Business School About I believe that video elevates human expression. Amazon is taking 50% of revenues on the TVOD and SVOD side. We’re taking just 10% on the TVOD side and we’re charging just $1 per subscriber per month on the SVOD side. We think that our platform really stands apart.
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